A Comprehensive Review And Comparison Of Kajabi vs Clickfunnels
Currently, there’s a debate on which is the best funnel builder available in the market today between Kajabi vs Clickfunnels. These apps are often used by website owners to lead visitors through different pages, particularly when they click on their site searching for the services/products offered.
Both have unique features that make them stand out, such as in-built sales funnels, CRM systems, website builders and email-promotion automation tools.
However, despite their similarities there are various factors that separate these two apps based on their strengths and weaknesses.
I) Interface and ease of use
Clickfunnels offers users a wide variety of prebuilt sales funnels, which can be applied for functions such as hosting webinars, gathering emails, running membership pages and selling products. Moreover, you will have templates for thank-you pages, login links and even landing pages for visitors.
Additionally, it allows you to customize each funnel according to your taste and preferences, meaning you can add fresh page sections from the templates available or even remove existing ones.
On the other hand, Kajabi offers a versatile course-builder that you can use to create video course series on your website, or a membership page. Upon signing up with them, you’ll be provided with a mini course builder, online course and training tool to help you develop a course curriculum.
The course section has been subdivided into categories for your own convenience, though you’ll need to edit them so as to represent the topics found on your course offering. Upon completion, you can then set up the rates for your modules which can either be a fixed price paid in full or monthly installments.
Additionally, Kajabi allows you to include a subscription model on your website, which gives users unlimited-access to the course so long as they pay a continuous membership fee.
II) Email marketing service
Clickfunnels offers a robust email marketing solution known as Actionetics, it allows you to save key information about your leads, arrange them based on their level of interaction with your funnel and deliver email and text-messages to customers with valuable information or offerings. As a result, you’ll be able to stay in touch with your customers and constantly provide them with important information or updates concerning new products/services being launched. Some of Actionetics key features include:-
a) Email broadcasts – With this option, you can develop new emails from the templates provided or from scratch, and then add your own custom content, videos and images. Thereafter, you can schedule it for delivery at a specific time and to whichever list you have selected.
b) Email lists. Here, you can categorize your leads into different groups based on factors such as what products certain people bought, geographical location, or which funnels they are interacting with the most.
c) Contact profiles. This aspect of Actionetics allows you to view key information about your leads, such as contact details, social profiles, items they’ve bought and when they interacted with your funnel.
Likewise, Kajabi has a similar feature called Pipelines. It allows you to create a pre-programmed sales funnel that can automatically turn your visitors into leads. You’ll have to start by choosing a prebuilt ‘pipeline’, which consists of funnels for marketing offers, sales pages and even reports. With Kajabi you can also develop your own emails and funnel from scratch.
If you want to use it for promotional purposes, the first step is uploading the free-offer which is the educational document your visitors will find in the sales pages upon sharing their email address. Next, you have to add your product which is the course or content your visitors will purchase at the checkout stage. After providing this information the whole funnel shall be created automatically.
All you’ll need to do is customize the text found in your emails and funnels with personal videos, images and your own written copy. You can freely add or take out pages and emails in the Kajabi pipeline, or even edit depending on your needs.
What each funnel is better suited for:
When comparing Kajabi versus Clickfunnels, it’s important to note that Kajabi is more suitable for selling educational courses, whereas Clickfunnels is more versatile and often used by businesses to promote, sell and deliver their items online.
Clickfunnels makes it easier for brands to create a promotional and sales funnel from scratch, given that it integrates all the key elements required for having a functional sales funnel.
Clickfunnels pros:
i) The app supports both Windows, Mac and Web-based devices
ii) Affordable monthly payment plan. Clickfunnels has a starting price of only US$97 per month, compared to Kajabi which has a base rate of US$129 per month.
iii) Ability to develop an affiliate program. You can register other people to market your products for a small commission that’s paid after a sale has been made.
iv) One-click funnel building program for multiple projects. Clickfunnels offers a variety of prebuilt, high conversion funnels for collecting emails, selling products and hosting webinars.
v) Suitable for both small, medium and large businesses
vi) 14 Day Free Trial Offer For New Users
Clickfunnels Cons:
a) The platform can be complicated to understand
b) Standard plan limits the amount of funnels, pages and visitors you can have
Kajabi Pros:
i) The app was developed by a team of experienced information marketers, who added unique features specifically meant to solve the issues that digital marketers face.
ii) Kajabi is hosted on a cloud-platform so you don’t have look for a secondary hosting service that will require separate payment.
iii) Has a time schedule that allows you to program the delivery period of email opt-in modules on squeeze pages.
iv) It allows you to occasionally release content for membership-sites based on the appropriate timing, this way you can provide members with weekly or monthly access and for whatever amount of time you want.
v) Built-in CRM. Through their customer relationship management tool, Kajabi allows you to see important details about your customers. You can then use this information to segment leads and customers, so as to send them effective marketing emails.
Kajabi Cons:
a) There’s a separate charge for add-on features
b) It can be expensive for heavy users. If you want more bandwidth than what’s offered in the basic package it may cost you a lot.
Final Verdict:
Clickfunnels is ultimately the best choice when comparing Clickfunnels against Kajabi, and it’s especially suitable for online entrepreneurs. Unlike Kajabi, Clickfunnels is more versatile and can be used to sell all kinds of products including courses. Moreover, Clickfunnels is way cheaper than Kajabi for those who are just starting out on providing online courses and have little money to spend.
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