OptimizePress vs ClickFunnels – Everything You Need to Know
OptimizePress vs ClickFunnels, which marketing/sales software is the best for you? – If you are looking for a right landing page that has the potential to generate high converting sales, then there is no doubt that you will narrow down to these two options.
While these tools are some of the best on the market, they come with different features such as price points and learning curves which makes picking the right one quite overwhelming. Apart from delivering a highly effective landing page, you will have to stick with your choice for a while. This is why choosing the most useful one crucial.
Which one makes a great pick? Well, if this is what’s bothering you, don’t worry. You are at the right place to find out everything you need to know about these two tools.
Read on to find out!
OptimizePress
When developing an outstanding landing page or sales page but lack programming and design skills, one of the best tools to use is OptimizePress. It enables you to create beautiful landing, sales pages and more within a few minutes. The fact that it provides you with ready-made templates means that you don’t require any technical skills. These templates are easy to customize to ensure you end up with what you desire.
Although the initial version OptimizePress 1.0 was only restricted to developing beautiful pages as a particular WordPress theme, OptimizePress 2.0 now allows you to use the software on any WordPress theme of your choice as a plugin. Additionally, it is integrated with various marketing tools such as GoToWebinar, Facebook, Infusionsoft, and AWeber among others.
Why Use OptimizePress?
When it comes down to deciding whether its OptimizePress or ClickFunnels, the affordable price of OptimizePress is something to consider. Unlike other tools that require you to pay monthly premiums, you pay only once with this software. This means that after acquiring the software, you become entitled to all other updates as soon as they are released.
Moreover, this tool can customize nearly everything regardless of the kind of page. It will allow you to develop any page as you mirror your favorite sites. Being a powerful marketing tool, it means that you can also perform an A/B split testing, add exit redirection feature and insert a countdown timer that allows redirects your visitors to a different page once the count-down time elapses.
Another feature that makes the software amazing is its mobile responsive ability. Considering that most people use mobile surfing the internet, it makes the software stand above the pack. Today, if your content can’t be easily accessed using mobile devices, it means that you will be losing many potential customers which translates to loss of lots of money. While the software is a dream come true for users who need a tool that builds a highly customizable landing page, it comes with its set of drawbacks.
Here are the pros and cons of using this tool:
Pros
• It has customization options.
• One-time payment.
• Offers inexpensive templates.
• It can create stunning membership areas that will impress your clients.
• Easy to use with its drag and drop feature.
• Allows you to create unlimited pages.
• Integrates with Stripe for secure payment.
Cons
• It is not built with analytics support feature.
• Its learning curve is steep which makes it not the best for newbies.
• Lacks a built-in split testing feature.
• Doesn’t have the best conversion rate.
• Pages could take long to load due to the cheap hosting accounts that many site owners use.
ClickFunnels
Although ClickFunnels recently entered online marketing, it has risen quickly to become a favorite among many customers. Why? Well, it’s no doubt that its list of impressive features is what has earned them a badge of loyalty from its clients. If you like OptimizePress, then you will love ClickFunnels because they have incorporated most of the things they offer plus other astonishing features. Additionally, it is not only easy to use, but it also provides you with a highly customizable means to make your site stunning.
If you are a starter, you will be impressed by the click-based theme editor. To build your theme, it’s only a matter of clicking and dragging the items. It also comes with several pre-made templates based on popular types of templates making the software quite convenient. Something unusual about the tool is that the entire platform is easy to use and nearly everyone can use it to develop professional funnels with no prior skills requirements. Additionally, if you don’t have the time to edit the themes, you can pick one of your choices from their extensive collection of pre-made themes.
Why Use ClickFunnels?
Perhaps you are wondering what makes this software different from OptimizePress, well there are lots of things to enjoy when using this tool. Unlike other online marketing tools, ClickFunnels comes with a 14-day free trial. What does this mean? It implies that you will have time to test the tool before committing your money by purchasing it hence zero chances of risks.
Its third-party software integration is also another significant feature. The feature enables you to link various third-party services to work with your funnel efficiently. Some of the software that you can connect with include: Mad Mimi, ClickBank, MailChimp, GetResponse, AWeber, PayPal and much more.
The software comes with Actionetics which is a feature that enables entrepreneurs to understand their customers quickly. Through operating as autoresponders the feature allows ClickFunnels to capture detailed data of visitors subscribing to your email list. Something astonishing is that you will be charged no extra fees since Actionetics is complementary to your membership.
Another feature that makes it exceptional is the in-built shopping cart feature. The feature enables you to track your customer’s orders plus it saves you from having to look for other shopping cart services. Running a membership site for business owners offering digital products is also possible with click funnels.
In short, ClickFunnels solves the high operational costs which is one of the most challenging issue that entrepreneurs face. By enabling you to reduce such costs, you have lots to save as a business owner which you can use to improve other aspects of your business.
Even though the software comes with lots of advantages for the users, it comes with some few setbacks.
Pros
• Allows you to build stunning checkout pages and readily integrates with your dealer’s account.
• Pages are faster than with OptimizePress since they are hosted on click funnels servers.
• Super-fast membership areas creation capability.
• It comes with beautiful designs.
• User-friendly with its drag and drop feature.
• All pages can be customized easily.
• Easy split testing and great analytics dashboard.
• Allows you to sort page designs according to conversion rates.
• It integrates with most prominent autoresponders.
Cons
• Their pricing structure is not the best.
• You might not need some of its software.
• The membership site is similar with no customization of their other pages.
OptimizePress or ClickFunnels?
While both of these online marketing tools are packed with incredible features, it is clear that ClickFunnels is the winner. The tool is suitable for use by both experienced marketers and starters due to the user-friendliness that the platform offers. If you are not on a strict budget, then this tool provides you the best way to automate your marketing and improve sales.
The software goes beyond just creating an incredible landing page design; there are enormous benefits to enjoy using the Actionetics feature it comes with. So, why not try the 14-day trial and see if it suits you?
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