The socials are absolutely full of wannabe gurus sharing flashy screenshots of their Shopify store sales. While a few may be well meaning individuals who are truly only interested in inspiring someone who is struggling, the fast majority of these quacks are sharing their information with the sole purpose of getting suckers to sign up for their latest course.
The truth of the matter is that it’s REALLY easy to make sales if you do it at breakeven, or at a loss, but that is NOT the way to build a profitable business or a real brand. In this video I’m going to cut through the BS and show you how those flashy screenshots are NOT telling you the whole story. At the end of the day it’s NOT how much you make in sales, but how much cash is in your bank account.
